#1. Beware of Banned Sites.
Some sites like WedPlan.net have benefitted from the "Bigdaddy" update, Google's continuing effort to provide users with the best possible results to their search queries. Some sites have been penalized by the update. And some sites have been outright "banned" -- dropped from Google's index altogether.
So why do you care about how Google views other sites, you may ask? Because links from banned sites to your site or from your site to a banned site can negatively impact how Google chooses to interpret, index, and judge your site.
Google engineer Matt Cutts has discussed the increased importance that the "Bigdaddy" update places on inbound and outbound link quality. Cutts warns that "linking to spammy neighborhoods on the web" may result in a site being banned. If a banned site is linking to you, you presumably become an unwitting new resident in the banned site's "spammy neighborhood".
The bottom line? Affiliation with sites that have been banned by Google could be a risky proposition and may adversely affect your site's (and company's) own credibility.
#2. How Do I Tell If a Site Has Been Banned? Use Google's "info:" Feature.
Google has some cool search features you may not be aware of. One secret weapon you can use to find out what Google thinks about a particular site is to use its built-in "info:" search. To use this helpful tool, just do a Google search for "info:domain.com" (without quotes) where "domain.com" is the full domain name of the site you want to find out about.
If the site is not banned, you will see information about the site. If, however, Google returns: "Sorry, no information is available for the URL", there is a good possibility that the site has been banned by Google. Even if the site has not been banned, a response like this indicates that Google places little or no "trust" in the site and is unwilling to provide its users with any information about or from the site. Do this search for all the domains you currently advertise with. If any of them have been banned by Google, it may be time to end your affiliation with them.
#3. Advertiser Beware: Do Your Homework.
If a site is in good standing with Google, the search engine should provide you with a wealth of information about it. Again, do a Google "info:" search for the full domain name you are researching. If the site is not banned, you should be presented with 5 links. Perhaps the most informative of those links is the "from the site" link. Clicking that link should reveal how many pages from the given site have been indexed by Google and are currently presentable as search results in Google's index. Generally speaking, the more pages from a site that Google is displaying in its index, the more confidence Google has that the site will contain relevant information for its users. Perform these kinds of searches when deciding where you think you might want to allocate your advertising dollars. Doing a little homework ahead of time can pay dividends later.
#4. Take Action.
In researching Google's "Bigdaddy" update and the logic behind it, it becomes clear how important it is for a business owner to keep up with changes on the web. It took months for Google's "Bigdaddy" infrastructure to be built and for the new search results to go live at all of its data centers. But Google's changes have some immediate consequences for you and your business. You need to be proactive to end your affiliation with banned sites or those that Google engineer Matt Cutts describes as "spammy neighborhoods on the web". Google has done a good thing by rewarding quality, ethically-run sites and also by penalizing those sites it has determined to fall short of the mark. What's more, the Google update also may mean that association with such sites can negatively impact your own reputation. Take action now by ending your relationship with sites that Google has chosen to penalize or, worse yet, to ban completely.
Original Credit Unknown, Reposted Here for Reference.
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